MediaFirst is an end-to-end, cloud video platform for the creation, management and delivery of next-generation Pay TV. It provides a personalized TV experience engaging the customer in the live, video on demand and subscription content that is suited to their viewing.

MediaFirst was on our radar for few years now as a natural evolution from our successful Mediaroom platform. I am happy that the process of selection was rolled out to its end. TV is major differentiator for telecom operators and our expectation is that MediaFirst will provide us with the edge we require in the competitive UAE market.






