If necessity is the mother of invention, one could say that progress is the child of disruption. The dramatic interruption to our daily lives by the 2020 COVID-19 pandemic has perhaps been the final straw for Pay TV market, forcing broadcasters, content owners and traditional Pay TV operators to evaluate their existing technologies and business strategies. Start-ups and traditional players alike must now embrace large scale disruption, leverage and benefit from the efficiencies of the cloud, use pay-as-you-go resources to scale up as needed or launch new focused services such as sporting events, festivals, concerts, or specialized genre-specific services.

This paper explores a new example of a scalable, cloud-based OTT platform that launched new services on existing infrastructure, driving additional revenue and increasing conversion to recurring services.